April 4, 2024 – Ocala, FL – World Equestrian Center – Ocala (WEC) is pleased to announce YETI, a global designer, retailer, and distributor of innovative outdoor products, as the Official Cooler Sponsor and Official Insulated Drinkware Sponsor at its venue in Ocala, FL.
“World Equestrian Center is one of the most distinguished sports venues in the country, and we are thrilled to officially support this organization as YETI continues to deepen its roots in the equestrian community,” said Joe Koehly, Senior Director of Community at YETI. “This state-of-the-art facility reflects the same steadfast dedication to quality and innovation YETI shares in its approach to designing the best outdoor gear on the market. We look forward to working together to bring elevated experiences to equestrian sports fans from all over the world.”
Originally called YETI Coolers, the company was founded in 2006 with a simple mission: build the cooler you’d use every day if it existed. It was decided early on that product innovation would come from necessity and firsthand experience. Today, YETI products perform when it matters most, whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf Coast, at a sporting venue or just getting together with friends in the backyard. Yeti represents the yardstick by which all other outdoor products are measured.
YETI coolers can be seen ringside at WEC – Ocala to provide cold drinks to competitors, grooms and their teams, and YETI’s barware line will also be integrated at VIP bars across the venue. YETI products will be available for sale throughout the property as well as given as prizes in the equestrian competitions. YETI and WEC – Ocala are planning to collaborate on hydration stations throughout the venue in the future.
WEC – Ocala is the largest equestrian complex in the United States situated on nearly 400 acres in Central Florida horse country. The facility offers a world-class experience for exhibitors and guests with state-of-the-art indoor and outdoor arenas, premier amenities and a range of elegant accommodations on-site, including a brand-new, pet-friendly hotel. Plan your visit to explore a full calendar of events, diverse restaurants, a full-service spa and retailers featuring home goods, worldly gifts, performance apparel and much more.
About YETI
Headquartered in Austin, TX, YETI is a global designer, retailer and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.
About World Equestrian Center
World Equestrian Center features two premier equestrian and multidisciplinary venues in Ocala, Florida, and Wilmington, Ohio.
These exclusive facilities comprise state-of-the-art arenas, expansive stadiums, versatile outdoor space, sporting fields and well-appointed exposition centers. An abundance of lodging options and luxury accommodations are conveniently located on-site, along with shopping and dining throughout each property.
Dedicated to offering great sport and good fun in a family-friendly environment, World Equestrian Center promises an unparalleled experience for exhibitors, spectators, vendors, sponsors and retailers built on three core values: Quality. Class. Distinction.
Learn more at wec.net.
Media Contact
Justin Garner
Justin.garner@wec.net