Wheels Up Expands Member Experiences at World Equestrian Center

World Equestrian Center (WEC) – Ocala and Wheels Up, a leading provider of on-demand private aviation, are expanding opportunities for Wheels Up members to experience world-class equestrian sport, luxury hospitality, and exclusive events at WEC.

Building on a longstanding relationship, Wheels Up and WEC will continue to offer curated experiences throughout the year, connecting members with premier equestrian competition, luxury accommodations, elevated dining, and special events. Following Wheels Up’s participation at the Longines League of Nations™ Ocala CSIO5* in March 2026, the collaboration will continue with access to VIP hospitality experiences, personalized culinary offerings, and exclusive invitations to select events, including the Ocala Food & Wine Festival.

“At Wheels Up, we’re thrilled to continue expanding our partnership with the World Equestrian Center, offering our members greater access to its exceptional lineup of competitions and events,” said Mark Briffa, Chief Sales Officer, Wheels Up. “As we continue to track not only where luxury travelers are flying, but the moments they’re flying for, we’ve seen growing demand for equestrian and sport-driven hospitality offerings, making the expansion of our collaboration with WEC a natural fit. We’re excited to continue evolving the relationship, allowing members access to opportunities and bespoke programming as we further grow our Wheels Down offerings.”

The collaboration with WEC further expands Wheels Up’s growing Wheels Down programming, the brand’s hospitality and lifestyle platform designed to create elevated access and exclusive opportunities beyond the journey itself. As affluent travelers increasingly prioritize passion-driven travel and highly personalized experiences, the partnership reflects a growing demand for hospitality offerings centered around lifestyle, sport, and community.

World Equestrian Center – Ocala is home to a year-round calendar of nationally and internationally recognized equestrian competition across hunter/jumper, dressage, vaulting, western disciplines, and more. In addition to sport, the venue offers luxury accommodations, award-winning dining, entertainment, and special events, creating a destination experience for competitors and spectators alike.

About Wheels Up

Wheels Up is a leading global provider of on-demand private aviation with a large, diverse fleet and a network of safety-vetted charter operators, all committed to safety and service. Customers access charter and membership programs and premium commercial travel benefits through a strategic partnership with Delta Air Lines. Wheels Up also provides cargo services to a range of clients, including individuals and government organizations, via Air Partner Cargo. With the Wheels Up app and website, members can easily search, book, and fly. For more information, visit wheelsup.com.

About World Equestrian Center

Named one of TIME’s 2024 World’s Greatest Places, World Equestrian Center features two premier equestrian and multidisciplinary venues in Ocala, Florida, and Wilmington, Ohio.

These exclusive facilities comprise state-of-the-art arenas, expansive stadiums, versatile outdoor space, sporting fields and well-appointed exposition centers. An abundance of lodging options and luxury accommodations are conveniently located on-site, along with shopping and dining throughout each property.

Dedicated to offering great sport and good fun in a family-friendly environment, World Equestrian Center promises an unparalleled experience for exhibitors, spectators, vendors, sponsors and retailers built on three core values: Quality. Class. Distinction.

Learn more at wec.net.