World Equestrian Center Welcomes the Reopening of the Enhanced LeMieux Retail Experience

Ocala, FL – World Equestrian Center – Ocala (WEC) is pleased to announce the reopening of the enhanced LeMieux retail store, bringing an elevated shopping experience to exhibitors, guests and equestrian enthusiasts. The refreshed retail destination offers the latest technical horse and rider wear from the globally recognized brand, with a focus on style, innovation and performance.

Located in the heart of World Equestrian Center, the LeMieux store offers customers access to the brand’s most sought-after collections for horse and rider, including seasonal launches, exclusive product introductions and a carefully curated selection of performance and lifestyle products.

As one of the highest-traffic equestrian destinations in North America, World Equestrian Center provides an ideal environment for LeMieux to introduce new products, gather rider and customer insights and showcase innovations as the brand and its product offering continue to evolve. The store will serve as a dynamic platform for product launches, rider engagement initiatives, special events and exclusive brand experiences throughout the year.

“Our goal is to create more than a retail space,” said Dan Mahoney, CEO of LeMieux. “We want this location to be a place where riders and horse owners can discover new products and engage with the LeMieux brand in a way that reflects the unique World Equestrian Center experience. We are delighted that our U.S. customers can experience firsthand the quality, style and expertise that LeMieux is renowned for worldwide.”

“The store gives us the opportunity to learn directly from riders and horse owners, introducing new products and innovations while gathering valuable insights from the equestrian community,” said Todd Starcevich, General Manager, North America, LeMieux. “Listening to customer feedback helps us continue to evolve our products and strengthen the LeMieux experience for riders across all disciplines.”

About LeMieux

LeMieux was founded by former Olympic event rider Robert LeMieux and his wife, Lisa, in 2006. Since then, LeMieux has been dedicated to providing the highest quality equestrian products at an affordable price, defined by unparalleled technical expertise. Globally recognized for its stunning seasonal collections, technical saddle pads, horse wear and blankets, LeMieux products are used by professional and leisure riders alike in more than 90 countries. The brand has also expanded into toys, leisurewear, casual clothing and footwear.

About World Equestrian Center

World Equestrian Center features two premier equestrian and multidisciplinary venues in Ocala, Florida, and Wilmington, Ohio.

These exclusive facilities comprise state-of-the-art arenas, expansive stadiums, versatile outdoor space, sporting fields and well-appointed exposition centers. An abundance of lodging options and luxury accommodations are conveniently located on-site, along with shopping and dining throughout each property.

Dedicated to offering great sport and good fun in a family-friendly environment, World Equestrian Center promises an unparalleled experience for exhibitors, spectators, vendors, sponsors and retailers built on three core values: Quality. Class. Distinction.

Learn more at wec.net.